In the current changing times of the internet era, marketers have observed swift changes in the dynamics and strategies of marketing and advertising because of the advent of the bloom of various social media platforms and their popularity. One such popular platform is Pinterest. The platform caters to over 400 million pinners worldwide and is a beautiful, colorful, and aesthetically pleasing platform.
Owing to the huge number of users of the platform makes it a viable and quite marketable one. Marketers and advertisers can bridge the gap between their brand and the users on Pinterest and convert them into potential customers. The best way to use Pinterest to its full potential is to devise fruitful and achievable marketing strategies.
The advertising campaigns should be entirely focused on portraying and representing their product’s USPs and establishing a brand name. Debarring the shackles of competition on Pinterest. To ease this task of hunting down useful marketing tips for growing a business on Pinterest for our readers, we have curated a list below;
The marketable ways to use Pinterest for your Business:-
Pinterest being quite popular for its vibrant and lively feeds and theme format genuinely attracts the attention of the masses and hence caters to a wide range of people. Advertisers can encash this opportunity for their advantage of endorsing products and integrating marketing sprees through the platform.
The pinners on the platform hence form communities and groups, which make the task of finding the target audience easy for advertisers. Having discussed the platform, let us discuss a few marketable ways to use Pinterest for business.
● Add Pinterest button:
The easiest way to get people’s attention is by adding a Pinterest-like or save button anywhere on the page. The layout of the page does not necessarily make a difference until the button is vividly visible to the pinner. This provides an ease to the pinner to interact with the pin when required and leaves a mark significant for other pinners and viewers. The pinner can highlight and save the desired pin, and the watermark of the platform provides an edge over the competitors.
● Embed Pinterest Board:
The next tip on our list is to strategically embed Pinterest pins on your website to promote and amplify the reach of your Pinterest profile. This will also enhance the look of the page, and the profile will get the needed attention. The process of embedding can be seamlessly delegated to the social media aggregators. These tools allow the user to collect, curate, and embed desired social feeds from various social media platforms.
● Use relevant hashtags and keywords:
The advertisers are advised to specifically use the most happening and trendy hashtags and keywords. This will garner more traffic on the Pinterest profile as people often search for pins according to some relevant and trendy keywords. These hashtags and keywords can be incorporated into the captions and descriptions of the posted pins. This will eventually improve the reach of the pin and its Pinterest rankings.
● Emphasize picture quality:
Pinterest is all about pictures, videos, and their quality. Marketers should make sure that the picture quality of the pins being posted is top-notch. Pictures that are more aesthetically pleasing and beautiful to look at get more eyes rolling and attention from other pinners. The pictures and videos displaying the product should not be hampered or distorted in any which way. As the famous marketing saying goes, what shows up, gets sold!
Lastly, observing and analyzing the pinner’s interaction patterns and metrics is key to running a good business. This will help the marketer devise an even better marketing strategy to get the audience intrigued. Communicate via comments; this encourages interaction and boosts the chances of high conversion rates.
In conclusion, Pinterest is a very popular and marketable platform for channelizing fruitful marketing strategies to utilize the full potential of the platform. Also, adding beautiful Pinterest feeds to the brand’s website enhances the look of the webpage and attracts more traffic to the website.
The website visitors and potential customers are visually appealed to and hooked and intrigued by your website and product. Thus the above-mentioned useful marketing strategies can be used by readers to grow their businesses on Pinterest.