SEO and User Experience: Creating Websites That Rank and Convert
Before user experience became such an integral component of SEO, marketers could simply add keywords and quality content to their websites and expect them to rank highly in search engines. Now however, search engines take into account a range of additional factors when ranking pages - from user engagement metrics like bounce rates and time spent browsing to web design elements that impact user satisfaction and the ability to easily locate information on a page.
UX refers to the overall impression a person forms about using a product or service, including all interactions they have with a business and how they perceive its trustworthiness, authority, and value provision. SEO and User Experience (UX) are often perceived as separate fields; marketing teams may put forth opposing priorities...