If you have worked hard on keyword optimization, but still not achieving the desired results, it may be necessary to consider other factors that affect SEO ranking.
search engine speed algorithms not only the relevance of keywords to pages and metadata related to a user’s search terms, but also evaluate information, such as the duration of traffic to your site, the percentage of dropouts, broken links, pages visited, both inbound and outbound links and so on …
In this article, I will discuss the various aspects of usability of websites that affect the ranking of the site, the form of SEO ranking improved by improving the usability of the site and what to do if the conflict between usability and SEO the “best” practices “occur.
How Good Website Usability Improves SEO Ranking?
Search engines reward websites that are easy to use, which means they are very easy to use. Google favors websites that not only contain many keywords but also show interaction with users.
The SEO classification improves as visitors stay on your site for longer, view more pages and return to make their visits. The more user-friendly your site, the more likely it is that this will happen.
1. Useful content, high quality and relevant
The “dwell time” is the time that visitors spend on your site and can affect the SEO ranking.According to this research, the content between 2,000 and 2,500 words seems to be the highest of the search results.
2. Side loading speed
Both Google and Bing consider the loading speed of the page in the ranking algorithm of their website. Users can leave their website if they only have to wait a few seconds for each page to load. This would affect your retention time, increase your bounce rate and reduce the number of pages visited, all of which could damage your SEO ranking.
3. Optimization of the image
In addition to the format and size of the image file, there are other ways to make sure that your images work for you on the SEO front.
You can indicate the relevance of your content to the search engines by using keywords for your image file names, old times, title, description and title.
4. Header tags
Nobody likes to run into a wall of text.A good format of your content greatly improves the usability of your website. It makes readers more willing to spend more time reading your content and going back for more, which ultimately indicates its relevance to search engines.
5. Outbound links
To make your content more useful and relevant, you can link it to government pages to get more detailed information for your readers.
By connecting with respected authority sites not only the relevance of their content and the time the reader will spend on your site, increased, but it is also assumed that sends signals to rely on Google and the SEO Ranking improved.
Even if you have a well-trained public, you may not want to decipher a dissertation at each visit to your site and read its content. He does not want them to stop reading and clicking away because they are too difficult to process.
7. Mobile optimization
In April 2015, Google began penalizing non-mobile sites by disrupting their search engine rankings. More and more users are consuming content on mobile devices. If it is not optimized for mobile devices, it will have a negative impact on the user experience and conversion.
8. Share social networks
The amount of Facebook shares, tweets, Pinterest pins and other mentions in social networks can affect the SEO range.
The installation of the buttons on social networks on your website not only facilitates the user to exchange content and, therefore, improves the user experience, but can also help you get a better position in search queries.
In the long term, in terms of conversion and, ultimately, sales, it is often a smart step to prioritize the user experience instead of milking up the latest SEO gimmick.