Which Kinds of Direct Mail Still Work in This Digital Age?
Though many people think they are dead, direct mails are still alive. Do you have any idea that how many people read paper mails? According to a survey done in 2013 by DMA (Direct Mail Association), around 65% of consumers, irrespective of age, were likely to buy something from the direct mail pieces. And, this was undoubtedly a big number. If compared to emails and other digital marketing efforts, this figure is much greater. Direct mails are an inexpensive alternative to digital tools like PPC, let alone telemarketing. Considering these facts, many businesses use them to advertise their brand to other businesses and consumers. But if you’re skeptical about how to implement this marketing equipment, let’s have a look below.
Types of direct mail marketing and tips to choose the right opti...